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Fitness Revolution (FITREV)


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In Malaysia, a lot of major health issues that we are facing now are led by our physical inactivity. We often blame the hot weather and the expensive gym memberships as the excuses of our inactivity.

The main reason for this problem is because physical fitness is not the main concern of our society. In many schools, it is very common that a teacher that teaches academic subjects like Add Maths, Biology, Bahasa Melayu, etc. to ‘borrow’ time slots from the sports teacher.

As we grow older, we start to feel the consequences of not exercising regularly. Every year, on top of your list of new year’s resolutions, is “Start Exercise”. Growing up suffering from various conditions such as eczema, asthma and indigestion, it didn’t stop Praveen from exploring the outdoors and other sports activities. Instead, he keeps himself active in sports although he is not good in many sports due to his limitation. As he gets injured very often, he took the time to self-rehabilitate and study about health and fitness.

In his early 20s, he founded a Community Based Fitness company, FITREV. He wants to share all the knowledge he gained to introduce a better way to stay healthy as an alternative to the expensive medical treatment. Now, FITREV is providing a sustainable fitness program which is suitable for people with zero workout experience.
Besides, FITREV also organizes a lot of free fitness classes for charity organizations and residential communities. Unlike typical fitness centres that focus on indoor training, FITREV provides outdoor activities, team building, wellness programs, camps for children, rehabilitation and prevention program for special cases and personal training.

Starting the business isn’t easy. Praveen started FITREV with his personal life savings when he was still a student. He did an intense R&D for one whole year before starting the business. He participated in different sports and wellness classes each month, including Yoga, Kick Boxing, Brazilian Jiu-jitsu, Military Bootcamp, Rehabilitation courses, CRP courses, Personal Trainer Courses, First Aid and Hiking. He also volunteered in various marathon events.

In the beginning phase, he faced a lot of challenges. For examples, he needed to learn how to design his own website and also how to market his brand via social media platforms. Furthermore, he also needed to hire and manage freelance trainers that often elder than him.

While other friends in colleges enjoying their social life, Praveen was working hard to manage his startup.

“The ironic part is I wasn’t so healthy because I could only sleep maximum 5 hours a day during the beginning stage.”

There are a lot of things that he needs to constantly look into to bring continued success in his business. Praveen realized that starting a business doesn’t only require ideas and funds, it also requires a lot of hard works and wide industrial knowledge.

“Take your education seriously. It’s actually very important.”

Praveen strives to make a change in the fitness industry in Malaysia. He wishes that all the young Malaysians can get better sports education and become healthier. FITREV will be a centralized hub of fitness for everyone that wants to be healthier and stronger.


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