Alterseat

Furniture

Cover Story

About

Ever since the beginning of the digital era, more people are switching from traditional 9-5 jobs to freelancing or online entrepreneurship. The demand for good office chairs is no longer coming from companies only, but more individuals started to hunt for good quality and affordable chairs to set up their own workstations.

However, a good quality chair is often expensive.

Ben observed this arising opportunity when he worked in a furniture company. In 2016, he decided to start his business in selling manufacturer chairs to businesses and individuals despite the discouragement from family.

“The beginning of it was really tough. People don’t take your words seriously and don’t trust you just because you’re young, ” shared Ben. After being turned down by some clients, he changed his strategy by disguising his age to look more mature while dealing with clients. Luckily, it worked.

At that part of the time, Ben didn’t have much business capitals. To sustain the operation of the business, he had to do multiple part time jobs to generate funds. Since he had very limited funds and resources, he had to multitask for everything. “Running a business on your own is really harder than I imagined.”

With his dogged persistence and the assistance from a shareholder that joined much later, Ben successfully established Alterseat in 2018.

“Whether you’re an employer or solopreneur, you will look at the cost first when purchasing office chairs. Therefore, people tend to go for the cheapest chairs and neglect the quality. Eventually, your health is compromised because bad designed chairs can bring harsh impact to your health. For instance, many desk job workers have lower back pain. Hence, our purpose is to provide the best comfy at factory price to customers.”

Some may question the quality of Alterseat’s products looking at its price. Need not to worry about it because all the products are manufactured in Malaysia by a trusted factory that has been supplying genuine OEM (Original Equipment Manufacturer) office furniture across Malaysia and Singapore since 1998. It is a factory-direct business with no third parties involved, thus it’s able to provide best quality chairs at an attractive price. In addition to it, Alterseat offered a 10 years warranty to most of their products!

For the past two years, Alterseat has convinced many customers about their chairs’ quality. Some of the notable clients that they have worked with included Perodua, Red Bull, Decathlon Malaysia, Agoda and more. They also managed to attract more individual consumers by offering unique services such as colours and parts customisation, pre-installation items and free deliveries for minimum purchase of 5 products.

Alterseat has joined ZOM-IN.com to collaborate in efforts to empower aspiring youths. Join us now at www.zom-in.com to participate in exciting events coming soon!

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